“Repetition Equals Habit Equals Skill”
— Simply Rayne
R&B/Urban Soul Artist "Simply Rayne"
Talking about a girl on fire... When you meet Rayne, the words "beautiful", "gifted", "smart", "charming", and "ambitious" roll through your mind in quick succession. And it is no wonder: this born and bred Texan has worked hard to create the brand that many in the music community are calling the talent of “Rayne Rising”.
Born Reiana Fernandez in San Antonio, Rayne is very much an All American teen: she loves chocolate and pizza, hanging with her friends, going to the movies, and staying connected with the world via her smart phone. It is interesting to know that Rayne was not always aware that she had a natural talent for singing and songwriting. Her initial dream was to become an actress and a model, but that would change during the spring of 2012, as she announced to her family that her driving passion was to pursue singing.
Rayne has emerged on the national music scene with a rich, soulful musical style of her own which drives the other side of her life: songwriting, singing, music recordings and performances, choreography, photo shoots, music videos, and song releases. Rayne’s busy schedule reflects the drive and passion necessary to succeed in the music industry, but there is also a humbleness of spirit in this young lady, and a true desire to inspire and motivate, which makes this independent artist simply amazing.
Rayne’s first professional single “Circles” was released in 2013 and received international air-play on radio 2RDJ-FM in Australia, as well being featured on The Stars of Tomorrow Top Five Songs. Her first original music video and single called “How We Do”, was then released in 2015, and once again received international air-play on radio 2RDJ-FM in Australia. Following this debut was a subsequent release of her second single, “Need To Know”, which dropped in 2016. A remix of Rayne’s original single “How We Do”, was then produced by Billboard charting duo know as the “Klubjumpers”, and released later in 2016. Rayne recently returned to the recording studio to work on her next single “Whatcha Worried About”. This song boasts of an upbeat, funky party sound like that of Bruno Mars, that's sure to get you up and grooving. The single released in October 2017 and was featured the same week it was released on Spotify's playlist for best New Music Friday.
“I like to describe my music as a rich fusion of R&B, soul, and pop mixed with a bit of hip-hop,” Rayne explains. It’s the sound of music which has not been heard on the airwaves since the music of the 70s soul and 80s-90s R&B. Her music influence and taste for classic R&B and soul music comes from her family, who always played vinyl records, cassette tapes, and CD’s of music icons such as Stevie Wonder, Marvin Gaye, Bill Withers, Al Green, Diana Ross and Etta James. In her youth, Rayne became a fan of artists such as Michael Jackson, Destiny’s Child, Prince, Rihanna, Bruno Mars, Mary J. Blige, Lauryn Hill, and of course, Beyonce. It is from this solid gold sound of music that Rayne set out to create her own artistic style of music she says will “touch your soul.”
Rayne has showcased her emerging talent across the nation by performing as an opening act for music headliners such as Becky G, Keith Sweat and Doug E. Fresh, TI, Kid Ink, Tech9, and E40. Other performances for Rayne include the Fiesta Texas Cavaliers River Parade in San Antonio where she sang her original song “How We Do”, to a televised and live audience of over 30,000 viewers. Rayne also recently attended the Billboard Latin Music Conference & Awards Event in Miami where she performed poolside at The Ritz-Carlton in South Beach, as a special guest of Steinway & Son’s Artist, Esteban Alvarez, who accompanied her as she sang live versions of Marvin Gaye’s “What’s Goin’ On?” and John Legend’s “Ordinary People”. Most recently, Rayne showcased her latest single, "Whatcha Worried About", to an audience of over 15,000 concert-goers on the second day of the 2nd annual Mala Luna Music Festival 2017, where she was opening act for R&B/Hip Hop headliners that included Future, Migos, and Kahlid.
As a multi-talented artist, Rayne also flexes her acting skills in commercials and film. Earlier this year she landed a Taco Cabana Restaurant commercial where she describes her love for their crispy beef tacos (not a hard act to convince by the way!) and also made an appearance as the artist herself, in a new soon-to-be-released independent film, “The Margarita Man”, a romantic college-comedy directed by Daniel Danny Ramos and starring veteran actors Pepe Serna, Jesse Borego, and local artist/actor, Sebastian De La Cruz, "El Charro de Oro". Simply Rayne's next film project has her cast in another independent film, "Jackson", an independent film directed by CJ Goodwyn. Rayne portrays the character of Crystal Winters who finds herself dealing with the highest level of Paranormal Activity (GH5). Filming begins in January 2018.
In The Press
Univision - The Beat 98.5 Behind The Scenes at ICON Talks - From singers to Spurs players, we have your backstage look at the event. The Dana Cortez Show has your exclusive backstage pass to the event. First and foremost, the VIP backstage area was full of activity in anticipation of honoree TI'sarrival to the event. When the "Rubberband Man' himself arrived, Dana was first on site to get an exclusive interview. Backstage, Dana also spoke to Mayor Ron Nirenberg about how he felt being honored at the event. Afterward, Dana also got to chat with Spurs player Davis Bertrans, who was attending the event at the Tobin Center. Right before the event was set to start, Dana also got a chance to catch up with two of San Antonio's rising stars: Angel Cintron and Rayne. https://www.univision.com/san-antonio/kbbt/behind-the-scenes-at-icon-talks
University Star Texas State - "Mala Luna is dedicating a portion of ticket and merchandising sales to the Network for Young Artists. In addition to raising money for NYA, a school whose mission is to promote art among youth groups, the festival also hosted Rayne, an NYA performer for just after 1 p.m. where she was able to perform live to a festival audience. Rayne, from NYA performed soulfully for about 30 minutes in ripped jeans and fishnets in the San Antonio sun before the night got darker, and much colder." http://star.txstate.edu/2017/10/30/future-migos-and-khalid-close-out-the-second-year-of-the-mala-luna-music-festival/
Mala Luna Music Festival 2017 - http://www.univision.com/san-antonio/kbbt/musica/mala-luna-festival-day-2-perfomances-fotos
Austeremag - "Rayne, Lil Yodaa, Izaq Roland, Xavier Omar, and Maxo Kream kicked off the sunlit Sunday with a web of overlapping energy. Like our Day 1 openers, these performers gave us their all. Even in such desert weather, not a moment felt dry on this dusty afternoon." http://www.austeremag.com/bad-moon-rising-mala-luna-fest-2017/